In browsing through the “people to watch” I came across someone I find inspiring. This someone is 25 year old Tammy Tibbetts who was featured in Meet The Change Generation. She founded She’s The First in 2009, bringing together ideas and experimenting with creative ways to raise money. This money is used to fund girls in the developing worlds be the first in their family to graduate.
“Don’t think you have to be perfect at the beginning, just be better than you were before” is advice Tammy gave to the Change Generation. Her statement is plain and simple, and I feel the optimism in her words. I think this speaks to contexts we’ve covered within BGS. In the situations of AIG, Enron and Nike, it is easier for us to look back in retrospect and analyze the pieces that have been put together for us. Sometimes identifying wrongs early on doesn’t happen. In these cases we’ve covered, what leads to their downfalls typically has a snowball effect in that things escalate to a point of no return, with Enron and AIG. Nike began to change things to be better than it was in the beginning, where it hadn’t thought the responsibilities of the independently contracted facilities in other countries were related to the company. With the intense scrutiny upon it, their incremental changes just weren’t enough to consider their actions better than before. With Enron, they had tremendous growth and success early on. It tried to make it better than before by stretching itself too thin on previously uncharted territory of other markets. I don’t think it’s as simple as being better than before, but also looking at what direction you’re headed on this journey to becoming better.
On a smaller scale, for a non-profit whose sole purpose is to help rather than make a profit, Tammy and her team have made tremendous efforts of being better than they were before. She’s The First is educating and empowering girls all over the world (check out their directory!) on the belief that money could affordably be raised for these girls’ education through the creativity of young people. The website is a great source of information regarding how far She’s The First has come. There is a page dedicated to fundraising tips, encouraging people it is easy to raise money or awareness, their biggest success being around tie-dyed cupcakes. This bake off raised $22,400 to sponsor girls’ education from November 1-8, only one week! Check out this article for more information on the success that’s caught on from the cupcakes – http://www.shesthefirst.org/wp-content/uploads/2011/07/Metro-NewYork-10.28.11.jpg
Social media is also a big outlet for this not-for-profit, especially through Twitter. They also allow the possibility of starting a campus chapter! Campus chapters host one fundraiser a semester to spread awareness and raise money for a sponsorship within their directory. Why focus on girls you might ask?
She’s The First is making it possible for small steps to have a big impact. To loop this back to BGS, these girls will have an education and will in turn allow them to have participation in the workforce, effecting economic output: “An extra year of primary school increases girl’s wages by 10% to 20%. An extra year of secondary school adds 15% to 25%.” This higher education also positively correlates with a better quality of life. She’s the First views educating girls as saving lives!
Please check out their website, I think they’re pretty amazing: http://www.shesthefirst.org/