The launch of the TV show Whale Wars on Animal Planet spread the issue of Japanese whaling in the Southern Ocean. Organizations like Greenpeace and the Sea Shepherd campaign to protect whales. However, an underlying tension exists between these two major players. Greenpeace is committed to non-violent direct action while the Sea Shepherd has been know to take radical and innovative direct action against the whalers. This difference in opinion is causing turmoil between the two groups and their lack of cooperation is inhibiting the effectiveness of their anti-whaling campaigns.